Philip Moses
Digital Marketing Expert
My Professional Certifications
I keep my certifications current to keep my knowledge and my skills up-to-date
SEO Certification |HubSpot Academy
Google Analytics 4 Certification
Google Ads Search Certification
Microsoft Advertising Search Certification
Work Experience
Sr. Marketing Strategist
Automatit | Tucson, AZ, United States (Remote)
09/2023 - 12/2024▶ Established, initiated and optimized marketing strategies for 10+ clients based on their targets, occupancy rates, market data, and budget factors.
▶ Create, analyze, and maintain digital advertising campaigns, Google Ad accounts and client properties. including Google Maps listings (GBP), monitoring advertising and website efforts via multiple platforms (Moz/Ahrefs).
▶ Led team of marketing professionals and mentored junior team members on best practices in marketing strategy development, contributing to their professional growth and the overall success of the team.
▶ Subject matter expert on SEO, spearheaded a team training initiative imparting comprehensive knowledge and best practices on SEO.
🏆 Key Achievements:
★ Increased occupancy rate for a storage facility from 13% to 51% within 90 days by implementing winning SEO and Paid Search strategies.
★ Achieved an average 7:1 ROAS for my largest account (up to 12:1 for Performance Max campaigns)
★ Managed paid search campaigns using Google Ads with a monthly budget up to $22,000.
Marketing Operations Technologist
GoDaddy | Tempe, AZ, United States
10/2021 - 05/2023▶ Content creation built with SEO best practices in collaboration with product managers and channel managers
▶ A/B tests creation on landing pages to optimize conversion rate
▶ Maintain personalized customer experience on corporate website with content and messaging
▶Creation and maintenance of audience segments to personalize on the website
🏆 Key Achievements:
★ Ran over 70+ experiments on the corporate website
★ Demoed over 20+ times experiments results to
stakeholders
★ Created technical documentation for the team on
Analytics
Sr. Planner, Search & Social
M&C Saatchi Performance | New York City, NY, United States (Remote)
05/2021 - 09/2021Highlights:
▶ Managed the full life cycle of campaigns (strategy, in-platform setup, optimization, reporting, next steps) with the support of junior team members
▶ Creation of media plans, post-campaign analyses, and monthly/quarterly business reviews
▶ Platforms managed include Google Ads, Facebook Ads, Amazon Advertising & Apple Search Ads.🏆 Key Achievements:
★ Managed Search & Social campaigns for 6 international clients such as Amazon or Quizlet
★ Managed monthly budgets up to $300,000
Digital Marketing Specialist
Nephila Marketing | San Diego, CA, United States
06/2020 - 05/2021▶ Managing and improving Paid Advertising for 10+ clients in the emerging technologies
industry (SaaS, IT, ISP, etc.) 📈
▶Execution & Optimization of campaigns performance on Google Ads, LinkedIn Ads & Twitter Ads
▶ SEO audits, recommendations & reporting provided to clients🏆 Key Achievements:
★ Managed Paid Search & Social campaigns for clients with a monthly budget of up to $45,000
★ Increased average Conversion Rate by 900% & reduced CPL by 87% over prior results for a SaaS client
Digital Marketing Specialist
National Pen | San Diego, CA, United States
06/2019 - 04/2020▶Execute Paid Search, Shopping, and Display campaigns from end-to-end (Google & Bing Ads).
▶ Optimization of campaigns to meet ROI goals▶ Management of the affiliate program with 150+ affiliates
🏆 Key Achievements:
★ Managed a monthly budget consistently over $600K
★ Achieved an average 12X in ROI from the affiliate program
★ Aligned Paid Search strategies across North America accounts
Facebook Marketing Expert
TTEC | Phoenix, AZ, United States
05/2018 - 06/2019▶Received a 3-week in-depth training from Facebook (powered by TTEC)
▶ Provided strategies to 200+ advertisers in order to improve ROI and results for their paid campaigns on Facebook and Instagram through consultation and education.
🏆 Key Achievements:
★ My strategies helped one of my client to reduce CPC by 40% and increase CTR by 66%
★ Achieved a 2.7X ROAS for an e-commerce client I helped
★ Helped a tech company to increase their leads by 32%
SEO & PPC Consultant
Get Visible (formerly LA Dezign) | Scottsdale, AZ, United States
02/2016 - 02/2017▶Provided Search Engine Marketing strategies for 15+ clients in areas like SEO, PPC & Social Media. Worked closely with managers and colleagues to deliver results. Trained and oversaw a new intern about digital marketing strategies and best practices.
🏆 Key Achievements:
★ Increase in organic traffic for clients up to 43%
★ Improved CTR and ROI for PPC campaigns up to 37% over prior results
★ Growth of the outreach contact database by 207%Education
ISC Paris School of Management
2011 - 2015
Master's Degree with honors in Information Systems Management (Paris, France)
Courses include:
- Website Creation
- Web Design
- Digital Marketing
- Business Planning
- Project Management
- Innovation Management
- Business Consulting
- Blue Ocean Strategy
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- BI & Datamining
Høgskolen i Sør-Trøndelag (HiST)
08/2012 - 12/2012
Academic Exchange Program for one semester in Business & Management (Trondheim, Norway)
Courses include:
- Managing Business Relationships
- Business English
- Consumer Behavior
- Leadership & Communication
- Norwegian Economy & Culture
EPSI Paris
2009 - 2011
Associate's Degree in Information Technology (Paris, France)
Courses include:
- Programming (VB.Net, C#, SQL, Javascript)
- Database Management- Web programming (HTML, CSS & PHP)
- Networks Administration
