• Digital Marketing Strategist

    Strategy, SEO, paid media and brand positioning designed to support measurable growth.

    Digital marketing strategist with experience spanning marketing strategy, brand positioning, SEO and paid media. I earned a Master's degree in Information Systems Management from ISC Paris School of Management in 2015 and began my career in the United States, where I specialized in search and performance marketing.

    Since 2016, I have focused on helping businesses strengthen their digital presence, reach high-intent audiences and turn marketing investment into sustainable growth. I am particularly interested in entrepreneurship, startups and the systems that drive efficient customer acquisition.

  • How Digital Marketing Drives Business Growth

    A connected strategy turns visibility into qualified demand, stronger customer relationships and measurable results.

    Convert attention into revenue

    Your digital presence should do more than inform. By aligning the customer journey, messaging and conversion experience, marketing can generate qualified leads and create clear paths to revenue.

    Reach the right audience

    Audience research, precise targeting and relevant creative help brands connect with the people most likely to engage, inquire and buy—across search, social and paid media.

    Build lasting customer relationships

    Growth does not stop at acquisition. Thoughtful lifecycle marketing, useful content and timely communication can strengthen loyalty, increase retention and encourage repeat business.

    Grow qualified organic traffic

    Effective SEO combines technical foundations, audience-focused content and authority building. The goal is not traffic for its own sake, but sustained visibility among people actively looking for what you offer.

  • "It's much easier to double your business by doubling your conversion rate than by doubling your traffic."

     

    Jeff Eisenberg

  • How I Work

    Clear thinking, accountable execution and respect for every client relationship.

    Strategic curiosity

    I approach digital marketing with curiosity and commercial focus. I look beyond individual channels to understand the broader business challenge, the customer journey and the opportunities that can create meaningful growth.

    Client partnership

    Strong work begins with listening. I take the time to understand each client's goals, constraints and audience, then translate those insights into clear priorities, practical execution and transparent communication.

    Integrity

    Trust is essential to any successful partnership. I communicate honestly, take ownership of my work and make recommendations based on evidence, sound judgment and the client's long-term interests.

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  • Industry Insights

    A curated feed of ideas and resources across SEO, paid media, marketing strategy and growth.